Why consumer behavior is a complex and multidimensional process?

-i can't find the answer...is for my assignment and i need public opinions about this...TQ^^Hi,



The answer of your question is in your own statement. I mean if you are studying TQM (Total Quality Management) and you are finding confusion over there between customer than the problem may be in your product quality. If any company/organization can not provide quality products, specially to their old customers than it can create confusion in their mind while purchasing your product. Even it may be cause of failure for your business.