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2011年8月3日星期三

What is in-text advertising and why do many website avoid it?

-In text advertising are the advertisement that change phrases from the content of your website into a paid advertisement link. Kontera and infolinks are major players in this type of advertising.



The reason many avoid using in-text advertising is because it does not pay all that well per click as compared to well-managed adsense accounts.



These advertising links can also be confusing to your reader as they may want to follow the links you have within your content for more reading, but wouldn't really want to follow an advertisement to someone trying to sell them car insurance.



If you choose to use in-text advertising, you may want to limit the amount of ads the system inserts per page. Some pages get so cluttered with in-text ad links that it simply becomes a nuisance for your readers.Hello



This is David from Kontera.



Jeremy has some points in regards to your question but allow me to respond to some of the common misunderstandings of In-Text ads.



Measuring the success of In-text ads to AdSense is difficult because they arent proportional to AdSense due to the fact that they takes up less space. While you might not see a high performance with other providers, Kontera has proven to work well along side AdSense.



Kontera In-Text ads are double underlined so not to be confused with links.



Additionally Kontera allows you to choose the amount of Ads placed on your pages and their rate of dispersal.



Please feel free to email me with questions at davids@kontera.com



Thanks

David Stein

Kontera Community Manager

davids@kontera.com

<a href="http://www.kontera.com/publishers"鈥?your site with Kontera In-Text ads</a>

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